Whiteboard animation is quite popular nowadays. It is basically an animated video where the graphics come one after the other to create a story instead of the proper frame by frame animation. It is being used mainly by corporates as a marketing tool to showcase their capabilities or to teach their internal staff about a new process or the intricacies of an old procedure in the company.

Whiteboard animation has many components that make it up and to get them to work together in tandem is a very different ball game. Any whiteboard animation development company in Delhi or elsewhere can help here but before that you must know what constitutes this development work.

Time Required

A good whiteboard animation company will tell you that it will take them roughly 8 to 12 weeks depending upon the content and quality to provide a fully tailored marketing piece. This can be sped up by a little bit but usually not by too much. Quality takes time to produce. Run away fast from a whiteboard animation development company who promises you significant reduction to this basic timeline.

Importance of the Story Board

The major time spent in the development is to get the style right. One will need a clear and a highly creative script or storyboard for it. The storyboard is the most essential tool in the creation process of such material and acts as the blueprint. The format of this storyboard should be such that pieces of the story have a connection and have space to come alive with visual design and creative animation styles. A fitting voice-over acting with proper intonations and modulations will turn this animation lively and vibrant.

Check Their Portfolio 

One must check the portfolio of a prospective whiteboard animation company which will give you an idea about their skills and some of their previous works. Do keep in mind that people change jobs. An amazing animation piece made too many years back might not be a good reflection of their present skill levels.

Right References & Feedback

Also check out the references that they provide as that will give you a feel of their work and whether they will fit in with your company’s standards and requirements. A good idea is to check the feedback from previous clients but keep in mind that client interaction is a two-way street and not everything you read may be accurate.

Communication

Their communication style in terms of availability on the phone and clear messages on the email will indicate how accessible they will be throughout the process of creation. One should also demand customised content from the whiteboard animation development company that you select as it will reflect your company’s image and brand effectively if recycled material is not being used.

Budget Constraints

And lastly, your budget will decide what you can afford. A less expensive whiteboard animation company will provide you exactly what you paid for, with very little or no originality. Though keep in mind that a high price is not always a guarantee of a company’s skills.