How to figure out what to write for the school market

February 6, 2020 by Sterco

Any of the K12 content development covers a wide range of industries including K12 schools, colleges and universities, adult learning as well as industrial trainings. To develop content for such a wide range of audiences requires special skills and adjustments to the style of writing. For the adult elearning market one focuses on new technologies and new elearning guides to expand the knowledge base of the audience.

The industrial trainings are creative bits of content that are put together in a meaningful skill based training modules to help them learn about the various components. The college and university content establishes the masses to choose, expand and invest in various practises. While the content development services for K12 market caters to a well set curriculum in innovative manners to make a topic easy to understand for the students.

Out of these, content development services for K12 are one of the most challenging genres of writing content. While content development for industries or even for colleges, one may straight away go to the core issue as the audience is supposed to know the basics, K12 content development throws up the challenge to develop content for an audience that has little knowledge at present on the subject. Added to that complication is the fact that K12 content development has to grab the attention as this audience has a very small window of attention span as well.

Content development services for K12 could be of various types, namely:

1. Textbook creation: This is the most traditional role of K12 content development which is still relevant in today’s world, even with the increased usage of digital technologies. The digital world has transformed this into an ebook format which basically is still a book but in the digital world. The task of creation remains the same. Here the content is developed for a particular subject or course or in terms of its alignment to a particular board, institution or competitive examination.

2. Curriculum design: Only the most creative minds can provide a curriculum under the K12 content development. The curriculum needs to be written that describes the purpose of the education, the various deliberations required, the challenges a teacher will face and the solutions to make education interesting and relevant. The most tough work in this is to predict what to teach and how much to teach.

3. Solution manuals: Many content developers look down upon this part of the content development services for K12 but the solution manuals play a vital role in assisting the students to analyse and measure their knowledge. These are especially relevant for the 10th and 12th board and competitive examination markets where students require tricky and typical questions and their solutions to understand the subject in an easy manner. They are also helpful as the access to the teacher to help them is not a 24 hours possibility.

4. Lesson plans: These are created basically for the teacher and help them create, organise and carry out learning ideas and tricks to make their lessons interesting and educational. They comprise of descriptions of various activities along with the study material in a descriptive manner to help the instructor or teacher to conduct their classes in a flawless manner.

5. Test banks and practise papers: This part of the content development services for K12 is the most digitised one at present. Traditionally the test banks were a set of questions in a thick book format that also contained the answers. The modern versions are technology based testing resources that help develop the skills of students in each area of their subject while testing their knowledge. These electronic databases can be customised as per the teachers to suit their particular educational requirements.

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