Whiteboard animation videos are the latest entrants in the 2D animation services business, though they have been around for several years now. They are a great educational tool as they simplify the complex message while making the content much more engaging and entertaining. This technique can make a boring topic seem very interesting and present the content in a novel manner.

Various 2D animation services promote them as they have now become immensely popular with marketers and business owners to attract the viewer, capture their attention and get the message across in a short time frame. Any whiteboard animation company can help you produce these novelties to help you stand out from the crowd which looks like a story being drawn in front of you while it is being recited thus getting the audience’s attention.

The original whiteboard animations were real time videos of drawings which were then run at a higher speed. Any of the whiteboard animation company nowadays do not actually draw the images but use various software to give the feeling that they are being drawn. So, now the videos just draw themselves out with a time lapse or stop motion effect instead providing similar results while saving a lot of time and effort.

And they are easy to produce with some planning and visualisation beforehand as nobody can resist the pull of a story well told. The hardest part in the whole process that every whiteboard animation company faces during their development phase is the visualisation part. We as human beings love it when we are told a story.

The content of a whiteboard animation should never seem like a sales pitch but needs to have its content in a storytelling format. To do this properly, the story should focus on the problem area that the audience faces and not on the product features. Developing a connection and empathy with the audience will help grab their attention and makes for an easy flow of the story towards the sales pitch towards the end.

The stories that such animations touch upon are usually complex messages and a happy, funny or nostalgic tone makes for a better storytelling while also making them memorable. Use these emotions though only as per your audience’s emotions to bring around a connect and just to tell a joke. The story needs to lead to the joke or the nostalgic moment instead of just presenting it as a fact.

The characters one uses for these animations should also represent your audience and provide an identity. And the characters should lead via the story in a continuity and not be different scenes that do not come together at all. Animating those characters appropriately will provide a personal touch and make the video engaging and memorable.

But remember that you are creating a whiteboard animation and the animations should not be too complex like generally used for any 2D animation services. Simple animations on a white background with the black drawing and the hand in front of the screen will provide that sense of exploration and capture the audience. A few colours may be used from time to time, but again, only for a personal touch and most of the better known whiteboard animation company will desist from colouring the entire frame.

The hand drawing the frames while the backgrounds, characters and props come to life, is the essence of these animations and if any whiteboard animation company does not use the ‘Hand’, you should feel free to not even call it a whiteboard animation. The whole point of these animations is to produce that awe when the entire frame is drawn while the audience keeps anticipating what the hand is going to draw next.

And use drawings that connect with the next frame in the animation. Remember that your audience is interested only because they are hearing a story while seeing it coming to life in front of them and they are waiting and wondering what comes next. It is not entirely necessary to clean up the frames, a good visualisation of the story before you start this process is of the utmost importance.

Spark the interest of the viewer by creating an anticipation. Sometimes this is done by creating only part of one character and then the hand moves to the second character and then as per the story complete the picture. This will break the story into pieces which immerses the audience in the story. If you have not used them yet, try them out and fall in love all over again.